Brian Powell
Solutions Strategist at the intersection of business and marketing.
Chief Marketing Officer, Palm Beach Tan and Wellness
Directing the people, process, and performance of marketing and customer experience (CX) for this national, franchised brand helping people look better, feel better, and do better — in every way and every role they play.
Marketing Consultant
Delivering strategic solutions with agility and without compromise, I provide business and marketing consulting and play a Fractional Chief Marketing Officer (CMO) role to drive brand and demand growth for companies of all shapes and sizes.
Startup Advisor
Advising startups across multiple sectors on capital raises, business model, go-to-market, scalability, marketing function, and growth. Companies have included Kanarys, Thnks, The Root Cause, Solve for Food, and the Loeb.nyc family office portfolio.
Guest Lecturer
Frequent Guest Speaker at University of Texas at Austin and SMU on “Marketing With Meaning.”
Nonprofit Advisor
Advisor to Carry The Load, a national movement to actively honor and support our military and first responder communities for their sacrifices.
Co-Owner, Matchfire
Co-Owner and (Non-Operating) Partner in brand, design and digital marketing agency creating solutions that make an impact. Offices in Dallas, San Luis Obispo, CA and New York City. www.matchfire.com
Brian Powell Bio
Executive Marketing Leader | Solutions Strategist | Brand + Demand
Brian is a Solutions Strategist at the intersection of business and marketing. As a proven leader, he directs cross-functional teams in a collaborative approach to build and scale brand foundation with growth generation. Brian’s experience spans the entire marketing lifecycle, with a strong focus on strategic planning, branding, new product development, digital ecosystems, loyalty programs, omnichannel campaigns, and retail activation.
He has worked with many leading brands including Pizza Hut, SiriusXM, American Airlines, Salesforce, Dr Pepper, Caesars Entertainment, Frigidaire, and Adobe, and has guided talent across large companies, small and medium enterprises (SMEs), emerging businesses, startups, and nonprofits to work faster and smarter through technology. Brian leads with direction, guidance, co-creation, and an entrepreneurial spirit — consistently driving customer acquisition, revenue growth, and market share, while strengthening brand health, NPS, and innovation culture.
Brian is the Chief Marketing Officer at Palm Beach Tan and Wellness, where he directs the people, process, and performance of marketing and customer experience (CX) for the nationally leading brand in the $13.2 billion tanning salon, day spa, and personal care services market. Leading a team of in-house, agency, and partner resources, he has successfully driven a 3.4% increase in new customer additions (after inheriting an 18-month trend of flat growth) and grew membership revenue by over 7% amidst challenging economic headwinds. This has been achieved through revised brand architecture, consumer research, episodic marketing platforms, personalized digital journeys, cultural collaborations (including music, sports, and cause), media optimization, product innovation, accelerated AI integration, enhanced retail experience, omnichannel commerce, and a reinvigorated rewards program.
Previously, Brian was the Managing Partner of Matchfire – a brand, design, and digital agency creating work that moves people to action. As part of the executive leadership, he shaped the company’s structure, operations, and trajectory by diversifying core services from 2 to 6 complementary areas, expanding the client base by 150%, increasing revenue by 135%, and steering the sale of a minority investment in the company. He positioned the agency as a specialized service provider and directed the strategic planning function, while serving as the Partner Lead and marketing advisor to the C-suite, family-office portfolio companies, and startups. Clients included eBay, Mars Snacking, LG, American Cinematheque, MarketAxess, Loeb.nyc Family Office, Cal Poly University, Electrolux, Unilever, and many others.
Prior to Matchfire, Brian held senior positions at Omnicom Group’s TracyLocke, co-founded a design consultancy, and started his career at The Richards Group, one of the nation’s largest independently owned ad agencies. He graduated with High Honors from The University of Texas at Austin with a Bachelor of Science in Advertising and a minor in Business.